Local Search
People tend to feel more comfortable doing business with a local company. Whether they are buying a physical product or a service. Not long ago they would typically reach for a well thumbed copy of Yellow Pages or Thompson Local when wanting to find a local supplier.
These days most people instinctively turn to Google when looking for products or services in their local area. Google dominates online search in the UK. Potential buyers will often include location in their search query. Partly because it makes it easier to find what they are looking for, but also because they know the information is likely to be more relevant.
Ranking well for Local Search queries is an important factor for conversion. Thats why being on page one of Google is critical. It puts you directly in front of people actively looking for what you sell. Proximity can be a decisive factor when making a purchase, whether online or face to face.
With the results from Google Local now appearing right at the top of its results page, few of your potential customers will bother to look any further to find the local services they want.
Obviously locality will be less relevant if your products or services have a global market but good local search ranking is essential to any online company with a physical business location.
Talk to us about registering your business for a Google Local listing. We can help you benefit from
a good local ranking and make sure you don't miss out on valuable local search opportunities.
