Keyword Analysis
Keywords are the words people type into a search box when they’re looking for something online. The search engines use these keywords to decide which web pages to display in their results pages. That’s why keywords are critical. If you make full use of them you will rank well on Google, Yahoo, Bing or any other search engine, if you ignore them your pages will rarely be found.
The right choice of keywords in relation to your market is the foundation on which we build. Getting it right not only generates higher search volume but also delivers better qualified customers and sustainable improvements in your search ranking.
Optimisation has to be based on understanding your keywords and how they are used by visitors and search engines. If you are not targetting the right keywords your SEO campaign will fail.
We work with you to compile an initial list of keywords and then do our own research to add to the list.
We check these against the keywords and phrases people are actually using in real searches and rank them in relation to
what will generate the highest volume traffic.
A Keyword Analysis Report helps us determine the priority ranking of selected keywords in relation to your target market. It also allows us to make initial estimates of the financial return before you make a final committment.
Once we've agreed the keywords you want to rank highly for, we can start to build them into your web content. Having keyword rich content vastly increases the likelihood of a high search engine position.
Keyword performance is easily measured and can be kept continuously under review in order to maintain its effectiveness.
