Off Page Optimisation
Is about
making the most of links with web content
not on your own website to improve your site's
search engine ranking.Search engines are increasingly
placing greater weight on off-page
factors.
Probably the most important of
these is the quality of inbound-links (back-links)
containing your target keywords. Particularly
links from large established sites. Not all
links are created equal and links from low quality
sites will have little impact on your
rankings.
Getting listed in business directories is another relatively inexpensive way of letting the search engines know where you are and what you do. Its also relatively easy to do.
Recent changes in the way search engines work is adding huge value to the importance of links with social networking sites such as Facebook and Twitter. Third generation smart phones create a need to optimise sites for mobile phone users.
Whatever the medium the need is to develop linkable content as the basis for a back-linking strategy that pushes your site up the search rankings.
