On Page Optimisation
On-page SEO involves ensuring your site content increases the visibility and ranking of your web pages within search engines. Essentially making sure your website is as search engine friendly as possible. Optimised sites rank better in search engine results.
Search engines use mathematical algorithms to determine how to rank sites in their natural results. One of the most important is the relevance of the words on the page. Fortunately that's what matters most to your visitors too. Good content in relation to your products or services is crucial. Write for your readers not the search engines.
On-page content includes all the text , images and links that make up your website. Keyword rich content is by far the most important On-Page SEO factor.
Once we've nailed the content we can turn to more technical tools to make your site more search engine friendly.
We streamline your coding to make sure that the search engines can thoroughly index every page.
Using your keyword phrases, we optimize the coding of page title tags, meta keyword tags, meta description tags, anchor tags, and the alt attribute of the image tags.
Because site navigation is important to both search engines and visitors, we provide you with an easy to navigate internal link structure. Again maximising the use of keyword phrases within links to help with ranking.
Since larger sites tend to rank better in the search engines, we sometimes suggest adding relevant content pages to your site.
On-Page SEO on its own can't always guarantee the results you want . That's why its also important to consider OFF-Page SEO as part of your strategy.
