Search Engine Optimisation
Optimisation is often
about making small modifications to your
website. Individually these changes
might not seem significant, but together they
have a noticeable impact on your sites
user experience and it's performance in organic
search results...
The process
begins with understanding
how your site is
performing now.
Using powerful analytic tools we
build up a picture of who your
visitors are and how they are using your site. Its the only reliable way to find out what needs improving. It
takes at least 2 weeks to generate meaningful
results. The longer the better.
With this in hand we can agree
objectives in terms of the improvements you want
to see. Benchmarks are important in terms of measuring progress. We want you to have realistic expectations. We won't promise what we can't deliver.
Keyword
analysis - deciding the search words or phrases you
want to be found under is critical. What might appear obvious is not always what generates the best results.
We do not guarantee a top ranking, it depends too much on
variables that can't be controlled. But with regular
maintenance, we do guarantee a first
page Google listing for your site using agreed keyword
search terms.
There are two kinds of
optimisation. On-page and
Off-Page.
On-Page optimisation involves working on your website content to increase the visibility and ranking of your
web pages within search
engines.
Off-Page optimisation involves the use of links to web
content that is not part of you own website. For
example with other websites or search
directories and social networking sites such as Facebook or Twitter.
Any
optimisation will temporarily gain rankings. Our ultimate goal is to deliver sustainable long term results. We will only employ ethical,
transparent methods to achieve the results you
want to see.
